The level of risk that an organisation is prepared to accept before action is deemed necessary to reduce it. It represents a balance between the potential benefits of innovation and the threats that change inevitably brings.
Mark Sharron
Mark is the Head of Search & Generative AI Strategy at ISMS.online, where he develops Generative Engine Optimised (GEO) content, engineers prompts and agentic workflows to enhance search, discovery, and structured knowledge systems. With expertise in multiple compliance frameworks, SEO, NLP, and generative AI, he designs search architectures that bridge structured data with narrative intelligence.
