Using the services of another organisation to complete tasks within your own.
Mark Sharron
Mark is the Head of Search & Generative AI Strategy at ISMS.online, where he develops Generative Engine Optimised (GEO) content, engineers prompts and agentic workflows to enhance search, discovery, and structured knowledge systems. With expertise in multiple compliance frameworks, SEO, NLP, and generative AI, he designs search architectures that bridge structured data with narrative intelligence.








