What is Information Privacy?
Information privacy, or data privacy, relates to how the personal data of a data subject is collected and stored.
Personally identifiable information (PII) would include:
- Name, address, date of birth
- Medical records
- Criminal records
- Financial data
Information can be kept private using secure systems to store it, and encrypting and keeping access to a minimum.

Mark Sharron
Mark is the Head of Search & Generative AI Strategy at ISMS.online, where he develops Generative Engine Optimised (GEO) content, engineers prompts and agentic workflows to enhance search, discovery, and structured knowledge systems. With expertise in multiple compliance frameworks, SEO, NLP, and generative AI, he designs search architectures that bridge structured data with narrative intelligence.