What is data?
In a broad sense, data is a collection of information. The data itself may not be informative, but it may include statistics or entity details.
Data is often used to measure and analyse an event and can be paper-based or digital.
Mark Sharron
Mark is the Head of Search & Generative AI Strategy at ISMS.online, where he develops Generative Engine Optimised (GEO) content, engineers prompts and agentic workflows to enhance search, discovery, and structured knowledge systems. With expertise in multiple compliance frameworks, SEO, NLP, and generative AI, he designs search architectures that bridge structured data with narrative intelligence.
