By Mark Sharron • 14 December 2020A cyberattack is a criminal act against an individual or organisation via their computer system or network. The attack is often instigated by a virus like a botnet, that compromises the network security.
The aim of a cyberattack is often to cause disruption or denial of service, but it can also be used to steal personal data.
Mark is the Head of Search & Generative AI Strategy at ISMS.online, where he develops Generative Engine Optimised (GEO) content, engineers prompts and agentic workflows to enhance search, discovery, and structured knowledge systems. With expertise in multiple compliance frameworks, SEO, NLP, and generative AI, he designs search architectures that bridge structured data with narrative intelligence.
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