By Mark Sharron • 14 December 2020Cryptography is the skill of writing and cracking codes. Cryptography is used in encryption to protect classified or otherwise private information from being seen by unauthorised persons, as well as the prevention of a cyber attack.
Mark is the Head of Search & Generative AI Strategy at ISMS.online, where he develops Generative Engine Optimised (GEO) content, engineers prompts and agentic workflows to enhance search, discovery, and structured knowledge systems. With expertise in multiple compliance frameworks, SEO, NLP, and generative AI, he designs search architectures that bridge structured data with narrative intelligence.
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